..NSC to Lead the Country
By Esther Egbe
Monday Nas Ozoya, MSc in Sports Business Management, MCIMSPA, FIFA Guardian Safeguarding Platinum, BILD Positive Behaviour Support Coach,Director, UK Coordinator and General Grassroots Councillor – African Coaches Connect (ACC),Member Board of Trustees – Nigerian Youth Football Association (NYFA)Founder, Ozoya Football Foundation recently chatted Salient Times about the unique approaches to Sports development , often influenced by their cultural priorities, economic capacity, government policies, and overall vision for Sports as a vehicle for health, national pride, or economic development.
African Coaches Connect (ACC) highlights exploits of several notable countries:
- United States
• Focus: Professional sports leagues and college athletics
• Approach: The U.S. sports ecosystem is mainly commercial and driven by privately owned professional leagues like the NFL, NBA, and MLB. College sports are also huge, with the NCAA as a significant talent pipeline. Funding comes from private sources, sponsorships, and television rights, and youth development is often supported by schools and clubs rather than centralised government programs.
• Impact: Focusing on commercialisation has built massive revenue-generating sports industries but often neglects sports access and development at the grassroots level. - China
• Focus: Olympic and medal-winning sports
• Approach: China’s state-sponsored sports programs focus heavily on winning medals, particularly in Olympic sports. The General Administration of Sport oversees talent identification from a young age, with promising athletes placed in specialised training programs.
• Impact: China has excelled in Olympic sports, but it faces challenges in creating a sports culture accessible to all citizens and balancing professional success with broader sports participation. - Japan
• Focus: Youth development, community sports, and international sports excellence
• Approach: Japan focuses on the international success of athletes and promoting lifelong fitness for all citizens. The government supports youth sports through educational institutions and local clubs. There’s an emphasis on developing teamwork, discipline, and respect alongside athletic skills.
• Impact: Japan’s balanced approach has built strong performance in sports such as baseball, soccer, and judo while also promoting physical activity across all ages in the population. - United Kingdom
• Focus: Olympic sports and national sports like football, rugby, and cricket
• Approach: The UK combines government support through Sport England and UK Sport with private funding. UK Sport focuses on elite athletes and Olympic success, while Sport England focuses on grassroots participation. The lottery system also plays a significant role in funding Sports development.
• Impact: This dual approach has fostered high levels of Olympic success and robust public participation in sports. However, the focus on elite development can sometimes overshadow grassroots needs. - Australia
• Focus: Community sports and international competitiveness
• Approach: Australia’s sports model is government-supported and aims to increase participation across all ages. The Australian Institute of Sport (AIS) plays a significant role in training elite athletes, while local clubs promote sports for all.
• Impact: Australia has a well-developed sports infrastructure and high community involvement. The AIS model has also helped the country succeed in sports like swimming, rugby, and cricket. - Kenya
• Focus: Long-distance running and athletics
• Approach: Kenya’s sports focus is primarily influenced by its natural talent pool in long-distance running. Minimal infrastructure is required for athletics, which makes it accessible even in rural areas. Both government and private sectors support athletes, with international sponsorships playing a role in training and facilities.
• Impact: Kenya’s approach has produced world-class runners and significant success in athletics, but other sports lack the same level of development and investment. - Germany
• Focus: Holistic sports development and youth training
• Approach: Germany’s model prioritises structured youth programs through local clubs, particularly in football. The government and clubs invest in youth academies, while federal programs promote fitness and health. Elite athletes are also supported through federal initiatives and partnerships with private entities.
• Impact: Germany has consistently strong national teams across many sports, particularly football. The country’s balanced approach has made it a leader in sports science, coaching, and youth development. - South Africa
• Focus: Rugby, cricket, and social development through sports
• Approach: South Africa strongly emphasises rugby and cricket but also uses sports for social development. Government initiatives aim to use sports to bridge socio-economic divides, though the country faces challenges in equalising access to facilities.
• Impact: South Africa has experienced international success in rugby and cricket. Socially, sports have helped foster unity, though structural inequities in sports funding persist. Monday revealed that Commercial Focus: The U.S. model exemplifies a Sports ecosystem heavily reliant on private funding, with less government involvement.State-Sponsored Excellence: Countries like China prioritise state investment in specific Sports, particularly those that yield medals and international prestige.
Ozoya noted that Dual-System Approach: The UK’s model, with a separate focus on elite and grassroots sports, has fostered international success and community participation.
He said that Community and Grassroots Focus: Countries like Japan and Australia have created sustainable, inclusive models that promote participation at all levels.
The Founder of Nigerian Youth Football Association said that Talent-Centric Models: Kenya and South Africa’s sports ecosystems demonstrate how leveraging natural talent and a focused approach can yield international success even with limited infrastructure.
He concluded that each model has advantages and limitations, showing that the best sports development strategy often aligns with a country’s unique resources, culture, and societal goals.Hopefully, the NSC will come up with the proper focus and model for Nigeria.
